I am a huge fan of the product. The only thing . . . we don’t have any stores here in Alaska . I have to get my sugar fix of Krispy Kreme doughnuts every time I go “outside” to the ‘lower 48’ as we say here in the far north. KK does an excellent job of building ‘Buzz’ (publicizing new store openings etc.) and Napsterizing their product (giving people samples as the walk in), and building Community interest. But I think there is a huge vulnerability to the company. They have, for the time being, a product that can compete favorably on taste and the melt in your mouth texture of a ‘hot doughnut’ is something to always look forward too. The problem that I see coming with the ‘health craze’ in America is that the product is not a healthy food. As the circumference of more and more people increase the obsession with "healthy" food choices builds remarkably. Will the tide of public opinion turn negative towards Krispy Kreme and if so how can they continue to co...